Shaken & Stirred - Influential Brand Profiling and Positioning

Tesco takes back control of in-store cafes to win back sorely needed customers

Tesco is taking control of restaurants in almost 300 of its floundering larger supermarkets in an attempt to woo sorely needed customers. The grocery giant’s Cafe concept – which offers everything from breakfasts to salads and roast dinners – has been operated by catering firms Elior and Compass.

But a deal for Tesco to take charge, agreed before the arrival of new chief executive Dave Lewis on September 1, is expected to be finalised by today. Tesco said Lewis fully backed the decision.Read ON