Party planning is an excellent trade, and some of the best parties in the business were organised by talented individuals just like you.
For many party planners, being a jack of all trades can be a big part of the role, and knowing how to use your business nous to expand your company will make all the difference. This could include expanding your marketing efforts, working with small businesses, and offering different services.
If you’re a party planner just getting started, here are five top tips for starting your own party planning business and becoming a successful member of the local community.
- Have a Variety of Services
For many people, a party planning service that includes all the services they need in one place can be a saving grace.
To be a successful party planner, you’ll need to maximise services that offer cakes, flowers, chair hire and other optional extras.
To do this, you can team up with other small independent business owners to offer a comprehensive package of services that will support other small businesses too.
- Invest in Great Quality Stickered Labels
Stickers are your best friend when it comes to organising the components of your company. Whether you need drawers to keep ribbons, deflated balloons, transfers, or other small parts that help your business to function, you will need a stringent organisational system for your success.
Companies like PID Labelling offer labels for every purpose, whether plain and durable, or decorative, customised or not, there’s a label for every eventuality!
- Use Social Media to Publicise Your Company
Social media advertising can make a world of difference to your company, especially when you’re working with events.
People will often post pictures online of their special day, and tag your company in to credit you for the effort. This can provide you with valuable exposure and enable others to discover your establishment.
For this reason, it’s important to create a profile on every major social media platform so you can maximise your chances of discovery.
- Make Offers to Returning Customers
There’s nothing that customers love more than deals on their purchases. Why not create a loyalty scheme to give something back to your customers? This will encourage them to pay you a return visit.
To do this, you can use loyalty stamp cards created with sites like Vistaprint to track your customers’ spending, or number of visits and reward them accordingly. With professional designs and high quality materials, Vistaprint will have you sorted in no time.
- Take Feedback on Board
Feedback is important for any growing business, but can be particularly influential when you’re just starting out.
If there’s any part of your business that needs tweaking or improving, listening to honest feedback from your customers will enable you to target the necessary areas to make your service even better!
If you want to gain anonymous and honest feedback from customers, why not use sites like Survey Monkey? This is an easy and efficient way to gain feedback without worrying about dealing with paper forms, or anonymising data.
Do you have any tips for starting your own party planning business? Share your thoughts in the comments section below!