Running an online marketing campaign can net you a pretty big windfall. More leads, more conversions, more traffic, more followers – the list goes on.
But it can also cause some pretty big pitfalls when you don’t plan it out quite right.
Think of a marketing campaign as a road map. You’ve got your product, you want to get it out there, and you need an itinerary that tracks all the journey milestones you need to hit to achieve this goal.
That makes them crucial to your digital strategy, but they don’t always bring in the right results. And the ROI on a marketing campaign that didn’t hit the goal could sour your budget and reputation for a long time to come.
So what can you do to avoid this problem in the first place? Work with an expert.
Common Problems with Setting Marketing Campaign Goals
First thing’s first, let’s focus on what could be going awry on your side. After all, there are quite a few issues involved in setting marketing campaign goals.
The worst thing about it is that the most common problems occur without you even realising.
So let’s try and highlight them. If you fall into any of these marketing goal-setting traps, you might not get what you’re looking for once the campaign is over.
Not setting a focused goal
Marketing campaigns need a singular focus.
They can’t run along a track that’s trying to pick up anything and everything. Doing so will only collect up the dust and loose ends.
When you’re unfocused, you’re ineffective.
You need to set just the one goal for your campaign to hit, and then steadily work toward that with your strategy. Don’t try to accomplish everything you want to achieve in one go.
Tracking inefficient KPIs
Not all KPIs are the same. They measure different elements of your business’ performance, for sure, but the devil is in the details here.
Some KPIs are kind of useless. They only look good, and don’t translate into any real success.
And while it can be great to show off just how many hits an ad is getting, your cost per click doesn’t mean you’re making a good profit on the other side.
Always be careful about the KPIs you set. Some are just there to boost your ego.
Working with the wrong marketing partner
And of course, then we come down to the meat and potatoes of this post: hiring a marketing partner.
We’re here to recommend a few to you, but we also want to note that working with the wrong one can cost you greatly.
Always double check what you’re getting, if it makes sense, and keep an eye on what they’re bringing in.
Now let’s get on to our top 5 picks.
- Ink Digital – Best for Bespoke SEO
Bespoke SEO can be in short supply these days. The online world has changed, especially with the advent of AI models and various different ways to find what you’re looking for. When you want results from a digital marketing campaign, you might just find that the old reliable ranking methods don’t seem to be as robust as they used to be.
But Ink Digital can help. They’re our top pick for a results driven marketing agency in 2025, thanks to their specialised bespoke approach.
Here’s what you get:
- An holistic SEO process that covers all channels
- In depth analytical reports whenever you want them
- No tracking of vanity metrics – the KPIs they set focus on commercial conversions, like bookings and orders
- The Small Biz Expert – Straight Forward Marketing Expertise
Focusing on small and medium businesses who want to grow, The Small Biz Expert is a straight talking, get-to-the-point kind of marketing expert.
That earns them the second place on our list. We particularly like the marketing training they offer, alongside their results-focused process.
Here’s what you get:
- Specialisation in both Google Ads and SEO
- A personal one-to-one approach that feels right for you
- A rich history of previous clients who have seen their results they’re looking for
- Iconic Digital – Offers an Interesting Free Website Audit
Sometimes, the reason your marketing campaigns aren’t working comes down to the foundation they’ve been set on.
That’s what Iconic Digital are the experts in: highlighting where your online groundwork could do with a patch up.
Indeed, they offer a free audit when you get in touch, which allows you an insight into what’s going wrong behind the scenes.
Here’s what you get:
- Clear marketing packages and prices outline on their website
- Plenty of case studies to look through, including proof of work with famous brands
- Socially Powerful – For Those in Need of Influencer Outreach
The world of influencer outreach can be a difficult one. Not only do you need to know the big names in your niche, but you also need quite the sizable budget to get them on board.
Socially Powerful helps to bridge the gap between these two issues.
If you’re interested in sponsorship, or prime placement with thought leaders that have authority in your industry, they’re the agency to try out.
Here’s what you get:
- Influencer marketing that doesn’t focus on vanity metrics
- Access to their AI-powered influencer research platform
- s360 – For Making a Difference in Ecommerce
Our final pick for results driven agencies in 2025, we come down to the experts of the ecommerce world: s360.
As ecommerce specialists, they have the knowledge any online store owner needs to get themselves built up in the current global marketplace.
And seeing as you already know just how difficult it is to get any slice of attention, their hands-on advice might be just what you need.
Here’s what you get:
- Specialism in all areas of ecommerce, from channel growth to category expertise
- A team of 300, granting them better availability than many other agencies
Your Marketing Campaign Results: What to Remember
- Set your goals right
- Track the KPIs that matter
- Hire a marketing partner that knows how to get results!