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Shaken & Stirred - Influential Brand Profiling and Positioning

Laughter Spot : “Her husband was being distant and unloving”

Not too long ago, there was a woman who felt that her husband was being distant and unloving. She wanted to know how her husband would react if she left without telling him where she had gone.

She decided to write him a letter saying she was tired of him and didn’t want to live with him anymore. She knew it was petty and perhaps childish, but she needed to know how her husband felt. And besides, this was more of a prank than a real test, right?

After writing the letter, she put it on the table in the bedroom and then climbed under the bed to hide until her husband got home. She hoped to hear his outraged response, or to see him get upset.

When the husband eventually came back home, he saw the letter on the table and read it.

After a few moments of silence, he picked up the pen and added something to the letter. Then he started to get changed, whistling happy tunes and singing and dancing while he did so. He seemed overjoyed, rather than crushed and heartbroken.

The woman was shocked and incredibly hurt.

But things only got worse.

The husband grabbed his phone and dialed a number. His wife listened from under the bed as he started chatting to someone.

“Hey babe,” said the husband into the phone.

“I’m just getting changed now, I’ll join you in a bit. As for the other fool, it finally dawned on her that I was cheating on her and she left. I was really wrong to have married her; I wish you and me had met earlier. See you soon, honey!”

Then he hung up and walked out of the room.

After some time, the wife heard the front door open and close – her husband was gone. In tears and very upset, she climbed out from under the bed and stumbled over to read what her unfaithful husband had written on the end of her letter.

Through teary eyes, she read:

“I could see your feet under the bed you idiot,

I’m going out to buy bread.”

 

Graphic by Shutterstock