Molson Coors and Sky have announced the extension of their partnership agreement with a discounted offer for landlords
Molson Coors and Sky today announced the extension of their partnership agreement and their continued joint investment into the on-trade with a discounted offer for landlords. Licensees can get up to a third off the cost of their Sky subscription if they stock Molson Coors products, meaning they can give their customers an unrivalled line-up of sport plus Molson Coors’ fantastic range of drinks, all at exceptional value.
The deal also gives landlords a whole host of other products and services, all included for free as part of the package. Sky’s ‘Go Further’ range gives landlords free WiFi for their venue, multiple viewing cards so they can show several fixtures at once, free POS and marketing materials to help with advertising, advice and tips included in the free monthly Preview magazine and an array of planning tools available through the MySkySports website.
The Molson Coors range includes Carling, the UK’s best loved lager for over three decades; Doom Bar, the No.1 cask ale in the UK; and Coors Light, the fastest growing lager in the UK top 10. Other strong-performing Molson Coors brands include Staropramen, Pravha and Grolsch – providing a fantastic selection for publicans.
David Rey, managing director at Sky Business said: “This is a brilliant deal for pubs and our ongoing partnership with Molson Coors is great news for the industry. The combination of offering amazing live sport and a great range of drinks will help venues stand out from the crowd and increase trade. Sky continues to invest in its customers, giving them the biggest choice of sport available from any broadcaster. This includes football, rugby, cricket, NFL, F1, darts and much more – plus all the tools they need to make the most of our content. We encourage pubs to get on board through this fantastic promotion.”
Phil Whitehead, Managing Director, Molson Coors UK and Ireland commented: “2017 will be huge for live sport and we are thrilled to be able to offer customers this unique opportunity that offers them even more value. Molson Coors has the strongest portfolio of brands it has ever had, and through our partnership with Sky we are simply providing greater choice and more reasons for people to head to their local for a pint.”
Thousands of pubs have already benefited from the offer and any new venues that sign up to the deal will get the chance to increase trade throughout the year by showing Sky Sports’ massive 2017 line-up to customers. Sky will broadcast a huge range of sports this year including top quality action from the Premier League, the England cricket team’s test series against South Africa and the West Indies, the Lions Tour to New Zealand, Rugby League, NFL, all four golf Majors, Formula One and darts.
Pubs that would like more information about the deal can call 08442 414 784.