Do people take the back of a bus to bed with them? Or, for that matter, a poster advert, a leaflet, a car park ticket or a coffee cup sleeve?

IBM has announced that Technovated is using IBM Business Analytics software to improve the online shopping experience for consumers : Marketing Clout http://ping.fm/VWLXp

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Simon Morgan is Google UK head of mobile advertising and will be speaking at the ad:tech London conference “24% of all consumers are making in-store…

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