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Online complaints can quickly turn into headline news

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CEO of Liquid PR Elisabeth Lewis-Jones

 If you’re in a crisis, ensure your message is the one that’s heard 

–        Susceptible food, drink and agricultural sector takes heed of crisis communications advice

–        Don’t underestimate the power of the internet; online complaints can quickly turn into headline news

–        When communicating in a crisis, be fast, be first and be honest

http://marketinguk.posterous.com/dont-underestimate-the-power-of-the-internet

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