The new Intershop software provides store managers with unprecedented flexibility and options.
More than 1,500 new features give them full control over their online business and the power to respond to the ever-changing needs of customers.
It is now possible to create and develop an online storefront quickly and easily, without any programming skills. Integrated A/B testing enables accurate analysis of customer preferences in terms of page layout, promotions, and other content elements. The powerful campaign management system provides a wide range of options for communicating with customers and creating promotions.
Intershop Management Board member Henry Göttler: “Mobile commerce, social commerce, e-commerce—they’re all fundamentally about the same thing. There’s a definite trend toward genuine cross-channel selling, where consumers can learn about and purchase products via multiple touch points. Successful store managers provide their customers with exactly the right product at exactly the right price, whatever the channel, whatever the time, and with optimum customer interaction. That is what Intershop 7 can do.”