OMD, BETC and JCDecaux Innovate surprised visitors of Parisian district La Defense with this interactive photo box by McDonald’s.
Making people part of the on-screen interaction as well as sending them a still to their mobile and handing out large prints, the activation created smiles all around.
On February 24th, a giant cube of 5 meters height, equipped with a digital screen and a photo booth invited passers-by to have their pictures taken. Under the motto “Venez commes vous etes – Come as you are” their faces were instantantly integrated into the digital poster. On the side of the cube the “paper” version of the ad was changed every 15 minutes, showing new faces. And a portrait printout was handed to the stars of the scene. Great to see an outdoor company, media and creative agency working together to innovate.