MediaMind, the leading independent provider of integrated digital advertising solutions, recently announced its partnership with Encore Media Metrics to deliver cross-channel, full-funnel attribution as an extension of the MediaMind platform.
For more information on MediaMind, visit http://www.mediamind.com
Marketers can now receive deep, actionable insights through robust, attribution-based reports through the partnership. As an integrated solution, MediaMind and Encore are reducing the cost, complexity and level of effort normally associated with advanced Analytics.
Attribution solves the “last-click” problem by allocating partial credit to each impression, click and interaction that influence conversions. Through Encore’s statistically validated attribution model, marketers can see the true performance of each channel, vendor, placement and keyword. Encore also measures the optimal frequency for converters while quantifying opportunities to expand reach and increase ad efficiency.
Armed with these insights, marketers can optimize campaigns effectively and efficiently while gleaning a deeper understanding of customer engagement cycles. “Advertisers and their technology partners are challenged to optimize every dollar in a media buy,” said Gal Trifon, General Manager, MediaMind and Chief Digital Officer, DG. (pictured)
For more information on MediaMind, visit http://www.mediamind.com
For more information on Encore, visit http://www.encoremetrics.com
For more information on The Media Kitchen, visit http://www.themediakitchen.com