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Credit card comparisons has taken its toll on Sergei with the Head of IT ending up in hospital

by on March 20, 2012 in Best advertising story, featured item, Media, News you can use, Websites

compare, one of the UK’s leading price comparison websites, is launching the latest instalment of its popular meerkat-themed TV adverts to promote its credit card comparison service.

The previous TV advert, voted most liked advert in January amongst viewers1, saw Aleksandr Orlov make a tough decision regarding Sergei’s future.  With more people mistaking ‘’ for ‘’ following the launch of’s credit card comparison service, Sergei struggled to cope with the increased workload. To help Sergei, Aleksandr decided to give him a laptopmabob.

In the latest advert the much-loved Aleksandr and Sergei are back to remind viewers to visit the correct website.  Viewers will find that the non-stop work of unclogging Meanwhile, Aleksandr is forced to consider just how much he can’t afford to lose his loyal sidekick…

For the sake of Sergei, people should visit and see just how much they could save by switching credit cards. Plus get a credit card or loan via and you can claim a meerkat toy as a reward*.

Fans of the meerkat pair could see the TV advert from lastnight. For those who couldn’t wait that long, an exclusive preview was made available on Friday (16th March) at as well as Aleksandr Orlov’s official Facebook and Twitter pages: and @Aleksandr_Orlov. You can also follow what happens to Sergei at, and @Sergei_HeadofIT.

Specialising in more than just car insurance, provides customers with an easy way to find the right deal on a wide range of insurance and financial products including home insurance, van insurance, bike insurance, life insurance, pet insurance, credit cards and loans.  It also offers comparisons for a range of household utilities including electricity, gas, phone, broadband and digital TV.


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