Shaken & Stirred - Influential Brand Profiling and Positioning

All about, The Pitch,, Cognisco, The Chartered Institute of Marketing

Graduates innovate their way into employment with business start-ups, in association with digital services provider Yell, is encouraging these young entrepreneurs to take part in The Pitch, Britain’s biggest business pitching contest.

Entrants pitch their ideas to a panel of expert judges in front of a live audience competing for a £50,000 prize package. Preliminary heats will be held across the UK in Scotland, England, Northern Ireland and Wales. 

Dan Martin, editor of said: “In a market where graduate opportunities are harder to come by, an increasing number of young people are creating opportunities for themselves. The number of self-employed graduates has increased by 46 per cent in the last six years, according to the Higher Education Statistics Agency (Hesa). We are hoping to see lots of these young entrepreneurs in the competition.”


Mobile traffic to leading voucher site rises by almost 230%

Leading shopping website highlights a strong start to the year for the voucher industry, with retailers are issuing significantly more codes against the same period last year.

Analysis of’s Quarterly Voucher Usage Report, a seasonal snapshot of the key trends driving voucher usage, reveals consumer demand for vouchers grow dramatically, with traffic to increasing by 31 per cent against the same period last year.


New ‘Digital Marketing Capability Analysis’ tool measures employee competency and confidence

The Chartered Institute of Marketing (CIM) has teamed up with Cognisco, a leading provider of intelligent employee assessments, to offer a ‘diagnostic tool kit’ for digital marketers which will measure their competency levels in performing their roles.

The ‘Digital Marketing Capability Analysis’ tool offered by Cognisco is part of the CIM’s diagnostic suite of employee assessment tools and is designed for digital marketers at practitioner level and above. 

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