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Big:Group announces stake in Tiger Pistol

by on May 22, 2012 in Marketing, Media, Nuggets

Nick Scott, CEO of creative digital design and marketing agency big:group, has announced an equity interest in Australia headquartered social media and marketing company Tiger Pistol Pty Ltd.

Nigel Egerton-King, COO at big:group, has joined the Tiger Pistol Board as a non-executive Director.

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Formed in May 2011, Tiger Pistol has established itself as the leading social application developer in APAC, working with companies such as Expedia, Schweppes, The Weather Channel and to help them grow their connections, generate participation and convert ‘fans’ and ‘followers’ to buy.

The agreement has seen big:group lead the build of a new generation social media marketing platform under the direction of Tiger Pistol Co-Founder and CEO , Steve Hibberd and big:group’s CTO,  Jolyon Hogarth-Scott. big: group have exclusive rights for custom builds of the Tiger Pistol platform in UK and Europe.

big: group’s Jolyon Hogarth-Scott comments: “the development of the Tiger Pistol social media platform is designed to open up the opportunities offered by the social media space in a simple, clear and easy to use way. Our technical team researched the market exhaustively to ensure there are distinct points of difference not only in the management of the platform but the analytics and intelligence offered to expand community engagement “

big:group’s CEO Nick Scott comments: “for too long now agencies have operated with a defensive attitude towards software as a service. In the modern digital age, when clients have so many digital options, it’s important for agencies to research, initiate and simplify systems for customer engagement and offer real value via extended specialist services. Building on the value of the Tiger Pistol platform will be a key addition to our integrated offering at big:group.

Says Steve Hibberd, Co-Founder and CEO of Tiger Pistol: “with their reputation and experience in delivering robust interactive solutions, big:group were an obvious choice for Tiger Pistol to collaborate with to build the platform and our expansion drive into UK and Europe. We are benefiting from access to innovative digital expertise and original thinking – attributes that are key in taking our social media marketing to new markets”

About big:group

big:group is an integrated marketing agency with a staff of over 65 professionals providing solutions for a broad spectrum of clients in both business-to-business and business-to-consumer categories. Areas of expertise encompass eCommerce, customer marketing and promotions; merchant partnerships, sponsorship leverage and activation, event management, corporate video content design and production, web and CMS solutions and social media marketing.

Founded in 1991 and based in Holland Park, the agency has gained a reputation for providing robust experiential and digital solutions with creative flair and strategic proficiency.

big:group was the only digital agency to maintain a leading position in the primary league table in Pitch Digital’s second annual Agency Reputation Survey conducted in 2011. The influential survey was conducted independently by YouGov at the instigation of Marketing Week’s specialist publication and rated client opinion in categories such as value for money, effective creative, marketing strategy, account management, effective integration, and financial management. big:group was placed fourth out of a total of 47 agencies listed.

big:group is a member of The Institute of Promotional Marketing.

In 2003 it gained and maintains the ISO 9001 international standard accreditation for quality of service. In 2009 big:group was Eco certified.

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