Casillero del Diablo wine will be using QR codes embedded in a series of posters to take users to its brand new Facebook page.
The poster series contains four faces, each of which has his or her own story to tell regarding the legend that says the devil lives in the cellar of the castle vinyard (hence where the vinyard takes its name).
Created by the More marketing agency, the poster will be positioned across the UK from the end of May onwards and will form the basis of Casillero del Diablo wine’s summer promotion.
Speaking about the campaign, Jason Duggan, Marketing Manager for Casillero del Diablo, said: “By launching this campaign, we will engage with consumers via traditional and digital channels simultaneously.
“Casillero del Diablo has always had this intriguing story to share and a campaign such as this allows us to bring it to life in an entertaining way that also reinforces the quality of our wines.”