Shaken & Stirred - Influential Brand Profiling and Positioning

The best of the May 2012 ‘Women to Women’ articles / Martina Quinn

A recent study by clothing company Austin Reed analysed the tastes and preferences of 2,000 British women and came up with a list of 30 traits that made up the ‘perfect man’.It’s a pretty curious list. According to Austin Reed’s findings, the perfect man earns £48,000 a year and drives an Audi. He is six foot tall with short dark hair and loves shopping. He eats meat and watches football but rings his mum regularly.

Oh, and he can swim. Obviously.

What traits would you include? Martina Quinn

You can find the rest of the list here.


Enjoy this brand new sister site to theMarketingblog. It’s a ‘fresh’ new newsletter which will be available every week so that you can get the very best of theMarketingblog’s rants, articles, news items etc.If you are looking to write new business then you should get your message entrenched in this newsletter with its 65,000 marketing decision maker + reach. It’s a no brainer – call Will Corry 01784 434 412.

Featured in this first issue are Women for Women by Martina Quinn and a special focus onScreenmedia expo.


After being married for thirty years, a wife asked her husband to describe her.



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