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Manifest Communications to manage the PR and social media for Premier Global

by on June 18, 2012 in Latest News, Marketing, Media, PR, Retail News

Premier Global has appointed Manifest Communications to manage the PR and social media across its portfolio of brands.

  • Manifest will be delivering strategic PR campaigns which build on the profile and reputation of its three brands and companies:
  • Premier Training International, the leading health and fitness training provider, Active IQ, one of the UK’s leading Ofqual approved awarding organisations, covering Health, Fitness, Sport and Recreation and The Academy, an e-learning resource.
  • Manifest will be working with the central marketing team as well as a national network of more than 30 training centres and 450 approved training providers
  • Manifest has launched a busy and proactive press office to meet specific KPIs
  • The account will be managed from the Leeds office

Quotations

Victoria Branch, sales and marketing director at Premier Global, commented:

It was Manifest’s enthusiasm and drive for the account, which impressed me. The team spent two days at our flagship training academy in London with a group of students in a bid to appreciate and empathise with our target audience and meet key members of our team – and this was all before they’d started working on the account!

Despite aching muscles it was a great way to familiarise the team with the account from a grass root level. They’ve come up with some great PR campaigns and I am confident I have the right team in place to help us achieve our marketing and business aims.

Nev Ridley, Managing Director at Manifest, said:

Premier Global is a fantastic and well regarded brand within the health and fitness sector and it’s great to add it to our growing client base. As a PR team the aim is to always dovetail what we do into the bigger picture and create exciting and interesting campaigns that not only capture the media’s attention but deliver commercial results

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