Shaken & Stirred - Influential Brand Profiling and Positioning

Zest ST and Capitalize target experiential creativity to drive growth

As part of a strategic co-operation agreement signed today, Zest ST and experiential agency Capitalize will develop services for SME and major brands to extend the ‘BrandFans®‘ and ‘Sharp Thinking™’ concepts across the widest client platforms.

Capitalize’s extensive experience in global campaigns for major food and sports brands will be blended with the creative talents of Zest ST which has clients in leisure, education, construction and technology. The outcome of the agreement will be greater capabilities to respond to clients’ requirements in an imaginative and structured manner.

Terry Hewett, managing director, Zest ST commented. “Creativity, strategic capabilities and expertise in large-scale audience participation events will allow us to tap into key areas that are driving audience motivation.”

Richard Moore, CEO, Capitalize, continued, “Zest provides complementary skills to Capitalize and this new collaboration allows our existing and future clients to benefit from greater scale and breadth.”

It is this ability to ‘design for the audience’ campaigns with sticky assets and event involvement that the two companies believe will provide clients with the benefits for participation as well as the opportunity for real evaluation of results.


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