Shaken & Stirred - Influential Brand Profiling and Positioning

Comment on NowTV launch from Greenwich Consulting

Olivier Wolf, Partner at Greenwich Consulting comments:

“What is most interesting is not what is being announced today so much as it is where Sky will go with this platform (NowTV) over the coming months. Offering both a subscription and pay-per-view model does differentiate it somewhat, but perhaps not enough to topple Netflix and LoveFilm in the short-term.

However, once Sky adds sports and other programming into the mix, then it becomes a very unique proposition in the OTT space. At the moment the price-point is high compared with Netflix and it is only going to justify £15 a month if it can offer something others cannot, and that is programming unique to Sky’s channels.”




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