Get in Touch

Controversy in Windermere, Cumbria : Hotel replaces the Bible with ‘Fifty Shades of Grey’

by on July 29, 2012 in Latest News, Lead story, Marketing, Retail News, Rock 'n Roll

Hospitality And Catering News reports 50 Shades of Grey has replaced the Bible in all the bedrooms at a hotel in The Lake District.  Most hotel rooms all over the world have a copy of the Bible but we suspect they don’t get too much attention by most guests. When was the last time you read yours before settling off to sleep? One hotelier in The Lake District recently had a Eureka moment and decided to replace the choice of reading matter in his guest’s rooms to Fifty Shades of Grey.

A novel idea, excuse the pun and one that has reverberated around the world especially the USA. The hotelier in question is Jonathan Denby owner of The Damson Dene hotel near Windermere, Cumbria and we spoke with him earlier today to learn why he took the decision and what his guest’s reaction has been.

Jonathan said that he noticed lots of people talking about the book but was inspired to action when a middle aged receptionist at one of his other hotels retuned from holiday recently and was raving about what a good read Fifty Shades of Grey was, ‘a real page turner’ she said.

Fifty Shades of Grey Advertising: “EIGHT?” Sara exclaimed in disbelief. Her eyes nervously scanned his…

Q. Are you happy with your social media marketing so far this year?

If not – you should seriously consider the ‘View from the Top’ plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”. Contact Will Corry, the UK Brand Journalist 01784 434 412 . Call today your time will be very well spent.

Print article

Leave a Reply

You must be logged in to post a comment.