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Probability selects Featurespace to improve customer retention

Probability, the UK’s leading developer of gambling games for mobile users, has chosen Featurespace’s Nevis™ Customer Churn solution to improve the depth of its customer behavioural knowledge and the accuracy of its retention activities.

Probability will be using the Nevis Customer Churn solution ― built upon Featurespace’s unique Adaptive Real-time Individual Change-recognition™ (ARIC™) engine ― to profile each and every customer’s playing activity as it occurs. The solution constantly self-refines its understanding of the customer and automatically detects any change in behaviour that could signify an increased risk of churn. If a change is detected it will immediately trigger Probability’s customer management system to respond with tailored messaging or a retention incentive.

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