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Probability selects Featurespace to improve customer retention

by on July 20, 2012 in Business, Latest News, News you can use, Research, Retail, Retail News

Probability, the UK’s leading developer of gambling games for mobile users, has chosen Featurespace’s Nevis™ Customer Churn solution to improve the depth of its customer behavioural knowledge and the accuracy of its retention activities.

Probability will be using the Nevis Customer Churn solution ― built upon Featurespace’s unique Adaptive Real-time Individual Change-recognition™ (ARIC™) engine ― to profile each and every customer’s playing activity as it occurs. The solution constantly self-refines its understanding of the customer and automatically detects any change in behaviour that could signify an increased risk of churn. If a change is detected it will immediately trigger Probability’s customer management system to respond with tailored messaging or a retention incentive.

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