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“We chose Clareville because of their knowledge and experience in our space” Penny Dryden, commercial director of Valassis

by on July 3, 2012 in Nuggets, PR, Retail, Retail News

The UK’s largest coupon and voucher services provider, Valassis, has appointed Clareville
to handle its PR. The award-winning agency won a competitive pitch to manage B2B media activity for the company.

Clareville, based in Fulham, will work to raise the profile of Valassis, drive enquiries and increase understanding among key decision makers and influencers.

Penny Dryden, commercial director of Valassis, comments:

“Having reviewed the market, we chose Clareville because of their knowledge and experience in our space and their ability to bring fresh thinking to the table.  They are also a nice bunch of people to work with.  We are really excited about the opportunity to work with Clareville to achieve our PR objectives.”

John Starr, managing director of Clareville, adds:

“Valassis is the leader in its field and our PR campaign will work hard to reinforce this position and ensure it is the ‘go to’ company for expert opinion on all coupon matters.

“With over 20 years experience creating and delivering successful PR activity for marketing services organisations, we are perfectly positioned to drive forward this campaign.”

Valassis performs crucial data management and financial clearing services for the likes of Sainsbury’s, Unilever and Associated Newspapers, and is responsible for handling most of the UK’s coupons and vouchers.

About Clareville

Clareville is a full service award winning b2b, consumer and social media PR agency that delivers smart campaigns that help shape attitudes. Particular industries of expertise include the promotional marketing sector, gift card and voucher marketing, exhibition and meetings market, marketing services, retail, and the parenting, pregnancy and birth market.

With offices in London and Boston, Clareville’s team brings together deep understanding of integrated communications, PR, media & publishing, thought leadership programs and more.

For more information visit: www.clareville.com, Twitter: @Clareville or Facebook www.facebook.com/pages/Clareville/178545845529065

About Valassis Ltd www.valassis.co.uk

Valassis Ltd, the UK’s largest coupon and voucher services provider, helps major brands adopt a more integrated approach to their sales promotion investments.

Valassis performs crucial data management and financial clearing services for the likes of Sainsbury’s, Unilever and Associated Newspapers. Responsible for handling most of the UK’s coupons and vouchers, Valassis Ltd is uniquely positioned to deliver insights on UK consumer promotions and is often quoted as an expert in the media.

Valassis is part of Valassis Communications Inc, the US’s leading media and marketing services company offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform – in-home, in-store and in-motion. Headquartered in Livonia, Michigan, Valassis employs approximately 7,000 associates worldwide in countries including Germany, Italy, Spain, Poland and the UK. Other Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit http://www.valassis.com.

 

 

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