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NeoMedia licenses mobile barcode patents to Microsoft

by on August 23, 2012 in Marketing, News you can use, Retail News

NeoMedia Technologies, Inc. (OTC BB: NEOM), pioneers in the mobile barcode industry, today announced that it has granted Microsoft a worldwide, non-exclusive, license to NeoMedia’s patent portfolio.

NeoMedia’s IP portfolio, consisting of over 74 patents awarded and pending worldwide, encompasses many mobile barcode implementations used widely across the industry.

“The agreement between NeoMedia and Microsoft underscores the importance of intellectual property to our growing industry,” said Laura Marriott, Chief Executive Officer of NeoMedia. “As mobile barcodes become a key fixture in the mobile marketing mix, it is important for stakeholders across the industry to ensure the solutions they employ leverage the relevant intellectual property in a responsible manner.”

“It is a very exciting time for the mobile IP industry as companies develop new technology for the always connected consumer,” said Ragnar Olson, Partner, Global IP Law Group. “We appreciate the opportunity to have worked with NeoMedia to bring about this agreement”.

 

 

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