Shaken & Stirred - Influential Brand Profiling and Positioning

A Broadway first – Matilda and Google offers

Global entertainment advertising and marketing agency aka ( has secured a partnership between Google Offers, American Express and the highly-anticipated Broadway show MATILDA THE MUSICAL, opening spring 2013. This unique opportunity makes MATILDA THE MUSICAL the first Broadway show with a Google Offers and American Express partnership.

As part of the brokerage, Google Offers will partner with MATILDA THE MUSICAL to provide special access to tickets following an exclusive presale to American Express Cardmembers. American Express® is a proud partner and the preferred card provider for MATILDA THE MUSICAL.

This partnership with MATILDA THE MUSICAL marks the first time Google Offers have given their members early access to tickets ahead of the general public for any Broadway production. Launched in 2011, Google Offers gives subscribers deals on restaurants, shopping and leisure activities from local, national and online businesses across America.

Elizabeth Furze, Joint Managing Partner at aka NYC commented: “We are delighted to be working with the Royal Shakespeare Company (RSC) and The Dodgers to represent MATILDA THE MUSICAL on Broadway. As a full service advertising agency that prides itself on innovative cross-platform delivery, we are thrilled to introduce this groundbreaking partnership to Broadway.

Scott Moore, Joint Managing Partner at aka NYC adds: “MATILDA THE MUSICAL, Google and American Express are a natural fit. This partnership will reach millions of people through online, print and broadcast advertising. It’s the ideal way to introduce this history-making musical to American audiences.”

aka NYC is headed up by Scott Moore and Elizabeth Furze who oversee a team of experienced, dynamic and passionate professionals. The aka team is results-driven, creative, dedicated and experienced. Their unique, integrated, and sales focused approach enables them to deliver more effective campaigns and, most importantly, sell more tickets.

Details on Ticket Sales

Tickets for MATILDA THE MUSICAL will be on sale to Google Offers subscribers from Friday, September 21 through to Sunday, September 30 2012. This will be preceded by an exclusive American Express Cardmember presale from Wednesday, September 5 2012 at 10:00am through to Thursday, September 20 2012 at 11:59pm at ( 212-239-6200), with Preferred Seating available to American Express Gold Card, Platinum Card® and Centurion® members.


Leave a Comment