Shaken & Stirred - Influential Brand Profiling and Positioning

Johnston Press implements

CloudSense has been chosen to integrate into the business to improve productivity, provide a single customer view and improve the overall customer experience.Johnston Press is a leading multimedia company in the UK and Ireland. The group produces a wide range of media titles, including 13 daily newspapers, over 230 weekly titles and a host of monthly magazines. Many of these titles have associated web and mobile sites, and Johnston Press also sells iPad apps for a number of its publications. With such a complex product portfolio, Johnston Press is keen to acquire a rich view of its customers through a fully-integrated solution which will manage the entire sales cycle.

Simon Pownall, director of technology solutions for Johnston Press, said: “We needed a partner with an understanding of the media industry, who could interpret our workflow and specific requirements to help us leverage the functionality of CloudSense rose to this challenge. Their experience and proactive attitude ensured successful adoption by both our mobile and office-based sales teams.”

Richard Britton, managing director of CloudSense, added: “This is an exciting project which provides real opportunities to revolutionise the way the sales team works and make it more effective. Johnston Press is the latest addition to our fast-growing portfolio of media clients that also includes News International, and that success is based on our deep understanding of the challenges faced by sales teams in media businesses. Our unique expertise, flexible approach and heritage of working with large media organisations mean that CloudSense is best placed to help these companies grow their businesses by integrating SFDC into their operations.

“In the last decade the move away from traditional print and publishing to an online-focused model has opened up new opportunities for media companies, in particular for subscription-based and bundled content products. CloudSense has developed an enviable breadth of expertise in this field and is working with a number of media organisations to help them maximise their businesses through setting up pay walls, delivering converged print and digital ad booking, and providing subscription management solutions, amongst other technologies.”


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