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New real-time inbound marketing solution helps companies better engage with customers

by on September 12, 2012 in Apps, Latest News, Marketing, News you can use, Retail News

Aprimo,  Teradata company (NYSE:TDC) and a global leader in cloud-based integrated marketing solutions, today announced Aprimo Service to Sales™, a powerful new inbound marketing solution that helps companies better engage with their customers through real-time interactive marketing.For more information, visit the AppExchange: www.appexchange.com

Aprimo Service to Sales combines the intelligence of Aprimo software with the power behind the Salesforce Service Cloud and other Salesforce applications and is available immediately via salesforce.com’s AppExchange, the world’s most popular marketplace for business applications. Aprimo Service to Sales utilises customer interaction data from the Web, call centres and retail points-of-sale in real-time to provide highly targeted offers for cross-sell and up-sell programs. The solution continuously learns and becomes more intelligent over time as customers respond to customised offers. Regardless of the industry or inbound marketing challenge, Aprimo’s flexible architecture can help companies quickly deploy a successful interactive marketing strategy into the Service Cloud.

“When is the best time to cross-sell or up-sell? Directly after a successful customer service interaction that addresses the customer’s needs,” said Lisa Arthur, CMO of Aprimo. “Aprimo Service to Sales leverages these interactions, using real-time data to make customised offers that turn a call center into a profit center. The days of one-size-fits-all offers are over: Clients and prospects now demand – and deserve – offers tailored to their needs and within the context of an interaction.”

Aprimo Service to Sales includes everything marketers need to start an inbound marketing program, including an offer repository, a business rules engine, a contact history database and self-learning predictive analytics. The product’s easy global availability enables any marketer to experience the value of an Aprimo solution.

For more information, visit the AppExchange: www.appexchange.com

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