EasyInsites today announced the appointment of Alastair Macmillan as Sales Director concentrating on the UK market. Alastair was most recently with ORC International, based in their London office, where he was responsible for new business development and marketing within the financial services division.
Alastair designed customer experience tracking studies and sought brand tracking, marketing effectiveness, segmentation and dynamic reporting projects.
Prior to ORC, Alastair spent over 4 years with Fastmap, an online research and panel company, where he was involved with all aspects of the research business including new business development, research design, project and fieldwork management, and analysis and report writing. Alastair came into the market research industry with a wealth of sales, account management and marketing experiences from the data and direct marketing industries primarily.
EasyInsites: Alastair Macmillan, Sales Director, EasyInsites: “I am extremely pleased to join the team at EasyInsites. Their creative approach to servicing clients with sophisticated custom panel and full service solutions is exciting. I look forward to working with all to ensure the continued growth of the agency and its clients.”
EasyInsites: Charles Pearson, Founder and Managing Director, EasyInsites: “I could not be more enthusiastic about Alastair joining the EasyInsites team. Although we have made a solid impact on the UK market these past several years, we believe strongly there are so many more opportunities still to be uncovered. Alastair will focus on building business within the entire UK market, with particular emphasis on Financial/Insurance, Publishing/Media, Retail, and FMCG sectors.”