Shaken & Stirred - Influential Brand Profiling and Positioning

The Sun teams up with PromoVeritas on CompWatch

The Sun is teaming up with PromoVeritas, the independent promotional verification service, to run a weekly feature CompWatch in the Thursday section Mrs Crunch. Compwatch will tell readers about the latest promotional competitions and prize draws being run by major brands.

The feature will highlight five exciting brand promotions each week and give Sun readers the information they need to enter.

Amy Jones, who writes for Mrs Crunch at The Sun, said: “Mrs Crunch is a weekly section designed to help families make the most of their weekly budgets. We loved PromoVeritas’ idea of giving families the opportunity to get something for nothing from competitions, particularly as they are selecting competitions they know are run fairly and judged correctly.”

Jeremy Stern, managing director of PromoVeritas, says: “Brands recognise that households are having to make their budgets stretch further at the moment and are using competitions and prize draws to drive awareness and loyalty as well as to generate additional data for their marketing teams. Mrs Crunch is the perfect platform to help consumers take advantage of the great prizes that are on offer and to help brands engage with a wider audience.”

Leave a Comment