Adobe Receives Highest Score for Current Product Offering and is Recognized as one of two vendors with a Substantial Market Presence
Adobe Systems Incorporated today announced that Adobe® Test&Target, part of the Adobe Target solution within the Adobe Marketing Cloud, was recently recognized as a Leader in The Forrester Wave: Online Testing Platforms, Q1 2013 report .
Adobe was among the select companies that Forrester invited to participate in the independent report which evaluated seven online testing technology platforms across 53 comprehensive criteria such as campaign management, reporting and analysis, service and support, application usability and administration, and corporate and product strategy. The Forrester Wave: Online Testing Platforms, Q1 2013 All of the evaluated online testing platform vendors offer foundational campaign management and testing features, but Leaders provide extensive data handling, reporting and analysis, and integration capabilities, stated the recently published report.
The report also states, Adobe Test&Target is a component of Adobe Marketing Cloud, which incorporates a broad set of analytics, content management, and marketing applications.
The report also notes that Adobe is one of two vendors that earned a leadership position in Forresters first online testing platform Wave and have maintained this position with a combination of strong product offerings, solid strategy, and a substantial market presence.
Adobe was one of two leaders with the highest scores for reporting and analysis and installed customer base. .