Shaken & Stirred - Influential Brand Profiling and Positioning

You need to know about .., Admonsters, Bear Grylls, Air New Zealand, Artesian Solutions

86% of UK advertising agencies purchased digital video inventory in 2012, with 62% listing brand awareness as a primary goal.  This and other data, revealed in the ‘State of the UK Online Video Advertising Industry’ research report undertaken by and Admonsters, point to advertisers’ evolving perception of online advertising.

“This is a pivotal point as the worlds of TV and online advertising begin to really merge for the first time,” says Brian Fitzpatrick, managing director at Europe.  “The report highlights many of the changes buyers and sellers are experiencing. Price, quality and measurement are the key factors in bridging the gap between TV and online and the introduction of products like Online Campaign Ratings, Verified Viewability and Unified Planning are at last giving TV buyers the ability to follow audiences online and shift their TV budgets.”

The complete report is available to download here

Air New Zealand has set a new benchmark for airline safety videos by teaming up with adventurer Bear Grylls to create a ground breaking piece of content filmed in the wild.

The national airline and British adventurer, who came to global attention with the hit Man vs. Wild television series, filmed the safety video in a remote part of the Routeburn Track near Fiordland in New Zealand’s South Island late last year.

You can have a look at the video here:

The Bear Essentials of Safety rolls out across the Air New Zealand fleet from today and follows global safety video hits such as The Hobbit themed An Unexpected Briefing, All Blacks themed Crazy About Rugby and Fit To Fly featuring fitness legend Richard Simmons.

Bear Grylls is one of the most famous faces on the planet.  His TV shows have been watched by more than 1 billion people in 182 countries; he has more than nine million Facebook fans and nearly a million followers on Twitter.

Artesian Solutions (“Artesian”), a leading provider of cloud-based Social CRM software, has today announced that Andy Sadler has been appointed as Vice President of Sales and Alliances. Andy will be responsible for developing the company’s sales strategy and driving business development in pursuit of Artesian’s ambition to continue achieving triple figure revenue growth.

Andy Sadler has held a number of leadership roles during his 16-year B2B sales career and has extensive experience within the enterprise software space helping organisation’s scale and execute sales campaigns. Prior to joining Artesian, Andy was part of the team that grew the Bladelogic company from a pre-IPO start-up to an acquisition by BMC software for $800m in 2008.

Following the acquisition, Andy held the position of Area Director for EMEA at BMC Software where he led various sales and business development teams. He has strong expertise in growing demand generation by introducing processes that develop sales teams and initiate positive behavioral change within the organisation.



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