Shaken & Stirred - Influential Brand Profiling and Positioning

Bloomberg Television launches a major European brand campaign targeting professionals, international business travellers and commuters across London

London, 24th January 2014. Bloomberg Television, the multi-platform 24-hour business and financial news network, launches a major European brand campaign this week targeting professionals, international business travellers and commuters across London.

The month-long digital outdoor campaign will place the network’s leading regional anchors, Mark Barton, Anna Edwards, Guy Johnson and Francine Lacqua in the spotlight to promote the channel’s flagship morning programmes, ‘Countdown’, ‘On the Move’ and ‘The Pulse’ which air weekdays from 6am – 11am GMT.

Bloomberg Television delivers critical information, smart conversation and market moving news to give executives and professionals the edge they need to be at the very top of their game. The network’s key business and financial news is seamlessly integrated across television, online and mobile platforms, allowing viewers to engage with the content wherever they are.

For more information on Bloomberg Television, please visit and follow us on Twitter (@BloombergTV) and Facebook.

“The ‘Start Smart…’ campaign, created by Bloomberg’s internal agency carries the strapline ‘Business Critical Information – From 6am’ and reaffirms both Bloomberg’s strengths and the extraordinary commitment of the team who contribute to the channel’s output.  The creative executions place an emphasis on equipping viewers – from the moment they open their eyes – with the critical information they need for the day ahead,” says Damian Totman, Executive Creative Director of Bloomberg’s Internal Agency.

Digital screens will run a series of four 10-second and four five-second animated advertisements representing the three European-focused programmes and the network at major national rail interchange and commuter stations frequented by Bloomberg Television’s audience of influential business and finance professionals.  Liverpool St, London Bridge, Fenchurch St, Cannon St, Bank, Waterloo will all feature the ads during the peak travel times of 6-10am and 4-7pm.

Additional spots will run 24/7 at screens in more than 100 offices across the City, at the Bloomberg Hub at London City Airport, and on the platforms at Heathrow terminals one to five. Print ads will run in a selection of trade and consumer publications and an accompanying 30-second on-air promo showcasing the three programmes is now airing on Bloomberg Television in EMEA.

Media Contacts:
Bloomberg L.P.: Natalie Harland, +44 20 3525 8820

Presenter Biographies

Francine Lacqua is an award-winning anchor and editor-at-large for Bloomberg Television. Host of ‘On the Move’ and co-host of ‘The Pulse’, she covers top international business, economic and market-moving stories from Bloomberg Television’s London studio every weekday and interviews business, finance and political influencers across Europe. In 2013, Lacqua was named ‘International TV Personality of the Year’ at the AIB Media Awards.


Guy Johnson is a London-based anchor and co-host of ‘The Pulse’ with Francine Lacqua. He joined Bloomberg from CNBC Europe and has nearly two decades of experience as a top financial broadcast journalist. Throughout his career, Johnson has covered major economic and corporate events including the collapse of Barings Bank, the Internet boom and the global banking crisis.


Mark Barton co-anchors ‘Countdown’, setting the agenda for the business day in the lead up to the opening of the European markets. Barton Joined Bloomberg in 1995 and has covered many global economic, financial and political events and conducted interviews with leaders across business and finance such as Microsoft founder Bill Gates, Royal Dutch Shell CEO Peter Voser and former ECB President Jean-Claude Trichet.


Anna Edwards co-anchors ‘Countdown’ with Mark Barton out of London. She has more than 10 years’ experience in business news having previously worked at CNBC Europe. Before entering the Television industry, Anna was an equity analyst at UBS and qualified as a Chartered Management Accountant at Pricewaterhouse Coopers.


About Bloomberg Television
Bloomberg Television, an award-winning, multi-platform 24-hour business and financial news network, provides continuous coverage of the people, companies and ideas that move global markets. Broadcasting from centres in New York, London, Singapore and Hong Kong and powered with an unparalleled news gathering team of 2,400 news professionals in 150 bureaus across 73 countries worldwide, Bloomberg Television delivers real-time business news to 340 million households globally.

In addition to major cable and satellite providers, and Bloomberg Mobile, the network is available on the Bloomberg Professional service, used by the most influential individuals, corporations, financial institutions, investors and the world’s central banks, commercial banks, government agencies, legal professionals and news organizations. For more information on Bloomberg Television, please visit and follow us on Twitter (@BloombergTV) and Facebook.

About Bloomberg L.P.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 319,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Government, Bloomberg New Energy Finance and Bloomberg BNA, the company provides data, news and analytics to decision makers in industries beyond finance.

And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,400 news and multimedia professionals at more than 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,500 people in 192 locations around the world. For more information visit