TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Movers and Groovers : Major expansion plans at Fotorama start with recruitment of two agency specialists

Promotional risk management company Fotorama is investing substantially in its business and is placing expansion and future growth at the heart of its new strategy.  www.fotorama.co.uk

As a major step in developing its services further and meeting the evolving needs of promotional marketing agencies, Fotorama has boosted its assets by recruiting a team of two highly experienced specialists. The duo, who have worked together for the last four years, have a proven record of success in delivering many highly cost-effective solutions for leading agencies and their brand clients during that time.

Chris Baldwin, who has worked in promotional risk management for more than 10 years, joins as Business Development Director and brings with him a wealth of experience. In his new role he will be responsible for driving forward business, building key relationships with sales promotion and marketing agencies whilst leading an internal team of colleagues. He will report directly to David Pearson, Managing Director of P&MM’s Sales Promotion Division. www.fotorama.co.uk

Speaking about his new role, Chris commented: “As our industry changes, integrated promotional marketing agencies are continually facing new and fresh challenges. One of Fotorama’s key strengths, and a major benefit to our clients, is that we can offer agencies a complete package, from inception to fulfilment and everything in between – every aspect is managed under one roof.

Ben Craker will also be joining the team as Business Development Manager. He will continue to work alongside Chris, his colleague for the last four years in the promotional risk industry.

Ben initially trained as a tax accountant with KPMG and also worked for Deloitte’s before making the transition to sales promotion risk management.

Ben added: “Having worked with brands and agencies for the last four years on promotional campaigns alongside Chris, I believe Fotorama are now in an ideal position to provide levels of service that are second to none for many brands and their assigned marketing agencies.”

David Pearson commented: “The industry is continuing to develop and we need to ensure we are offering a comprehensive portfolio of products and business solutions that meets the promotional needs of marketers – both brand and agency alike – whatever they are.

“With their combined experience, ability and drive, Chris and Ben will be highly valuable new assets to the Fotorama team, strengthening our position in the risk management marketplace.”

In addition, among several further expansion plans, the company is also strengthening its operations team by bringing in additional recruits.

www.fotorama.co.uk