TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Events at Tobacco Dock : Catherine Becker, CEO of adconnection on stage at Media360

Events in May : Media360 is the annual two-day gathering of leaders in the media and marketing industries.

Joining Lindsay Pattison, chief executive of WPP’s Maxus on stage at this year’s event are agency leaders: Daren Rubins, chief executive of PHD; Paul Frampton, chief executive of Havas Media, Matthew Hook, managing director of Carat; Catherine Becker, chief executive of adconnection; and Marco Bertozzi, executive manaing director EMEA of VivaKi.

2014 is the 11th edition of Media360 and they are really shaking things up! London’s acclaimed Tobacco Dock plays host to a speaker line-up of proven pioneers and a format that delivers visionary insights.

TheMarketingblog special interview with Catherine Becker

Pattison said: “It is a really good time to pause, and have a think and work out how we do things better together. We only innovate when we get different minds and creativity, intellect, capablity, technology, media thinking and brains all working together. That human side of our industry is really important.”

Speaker Name

Catherine Becker

CEO, adconnection

Catherine is proud to be CEO of @adconnectionUK, having previously held senior roles in global agencies ZenithOptimedia, Y&R and JWT. She is passionate about delivering unique insights and profitable sales growth to clients. To date, Catherine has been the recipient of several industry awards, including the coveted Campaign Magazine Media Awards for her work on Chip & Pin, and The Media & Marketing Awards for Ford. She was also shortlisted in the 2013 Chartered Institute of Marketing Women in Marketing Awards.

Her passion for creative and standout media has led to her develop the first scented poster for Del Monte, as well as inventing the now ubiquitous ‘ Share Square ‘ site in newspapers. She hugely enjoys working with and inspiring the team at adconnection, who are as talented and competitive socially as they are in delivering client objectives and targets.