Shaken & Stirred - Influential Brand Profiling and Positioning

PR Blunder : “With gaffes like this, it’s no wonder the No campaign are in such deep, deep trouble”

It may be called Better Together, but the No campaign has been accused of a gaffe – after it asked an SNP minister to appear as its representative in an independence debate.

Humza Yousaf was surprised to receive the request to speak against his party’s flagship policy of Scottish independence. The case of mistaken identity follows a difficult few weeks for Better Together.

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The organisation has been accused of dogged negativity and faced complaints from pro-Union sources that it is running an uninspiring campaign. In an email from Better Together, Mr Yousaf was asked if he could speak at an event organised by BEMIS Scotland, the national umbrella body supporting the development of the ethnic minorities voluntary sector in Scotland, in August.

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