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UK marketers and planners now have access to “cross-screen” advertising

by on April 15, 2014 in Advertising, Entertainment, Film, Lead Article, TV, Videos


Tremor Video, @TremorVideo a leading provider of technology-driven video advertising solutions, today announced it has launched the industry’s first screen agnostic (all-screen) optimisation offering for online video advertising.

Using Tremor Video’s patented technology, VideoHub®, advertisers can now place a single video ad campaign that will be programmatically delivered where it works most effectively against a marketer’s goal, ensuring the ad is delivered to the right viewer at the right time wherever they are watching video online, whether on desktop, tablets, smartphones or connected TV.

Tremor Video is the first and only video technology company to price, target, optimise and report on video campaigns across all devices with a single placement.

“As device fragmentation continues, it’s hard for marketers to know how to best allocate their budgets across devices. And once they finalise a plan, the process of implementing cross screen campaigns is fraught with operational inefficiency,” said Alex Macnamara, Tremor Video’s UK managing director. “This new all-screen solution guarantees marketers the seamless real-time optimisation of their campaign’s impressions and reach across all devices.”

While other companies deliver “cross platform” campaigns with extensive manual work, managing different line items for each screen, Tremor Video’s optimisation is completely automated. This means that strategists and buyers no longer need to predict the right amount of their budgets to allocate to each screen, but instead can set a campaign goal and let the technology deliver the optimal mix across all devices. Tremor Video’s all-screen video solution is a natural evolution for the company which has spent over 8 years perfecting brand performance for video advertising across multiple devices.

Through their agency BPN, Six Flags theme parks is one of the first advertisers to utilise Tremor Video’s new capability.

“With 16 different theme parks, ambitious goals, and a constantly moving target audience of mums and teens, Six Flags and our agency BPN are constantly searching for the most innovative and effective ways to inspire people to use discretionary income to have fun,” said James Geiser, Vice President of Marketing at Six Flags Theme Parks. “Not only does Tremor Video’s all-screen solution make it easy to place one budget and let the technology find our best prospects on the go, but it allows us to cap frequency and track unduplicated reach across screens which we’ve never been able to do before and is critical to eliminating waste from our buy.”

Media Storm, the second largest independent media agency in the U.S., is the first agency to implement the new technology for entertainment clients, including Fox Broadcasting, Open Road Films and SundanceTV.

“With the various disparate platforms that are available, driving viewers to cinemas and TV programmes has never been more challenging,” said Charlie Fiordalis, managing director of digital at Media Storm. “Mobile media consumption is growing exponentially, and realistically managing mobile, connected TV and desktop buys separately is not the most effective or efficient way forward. Tremor Video’s all-screen solution is a great step in the right direction, particularly for entertainment, enabling us to utilise their technology to instantly reach and inspire the right people, wherever they’re watching.”

Open Road Films will utilise Tremor Video’s all-screen optimisation to feature their campaign for A Haunted House 2 which opens in cinemas on 18th April.

All-screen optimization is available in the US, UK and Canada from today.

 

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