Shaken & Stirred - Influential Brand Profiling and Positioning

Designed to keep jetsetting deal-makers up to speed with “market-moving news”

The Bloomberg Hub at London City Airport delivers a unique business travel experience, providing timely and relevant news, data and information within a visually-compelling, technology-driven space. It combines Bloomberg’s leading technology, rich content and signature design to create an interactive, energetic and functional space devised to make the business traveller’s journey more productive, more efficient and more enjoyable.

It is a long-term commitment, giving Bloomberg a living, breathing presence at LCY for the next three years. It is Bloomberg’s biggest brand initiative to date globally. The experience comprises five primary elements, which combine to create the Bloomberg Hub:

> The Media Panel Located at the entry point to pre-security and passport control, the Media Panel consists of six 4K ultra-high-definition (UHD) 55-inch digital screens. Branded visual content and contextual messages will greet all passengers as they approach security, tailored according to the time of day.

> The Media Ticker The combined length of the Media Tickers creates one of the longest digital displays of its kind. It provides a dynamic stream of digital media, electronic data and visual information, split into two tickers: one in the pre-security zone, the other in the atrium beyond security.

> The Lounge is specifically designed to meet the unique needs of today’s international business traveller. Home to more than 260 square metres of business-friendly space, it will seat more than 180 travellers. A range of distinct zones have been designed to enable travellers to work, relax, network and prepare for their day ahead.

> The Media Wall The Media Wall is the heart of the Lounge. It is a vast, vivid digital canvas delivering essential travel information, market-moving news and analysis, relevant data, Bloomberg Television and rich promotional content.

> The Wi-Fi Sponsorship By sponsoring the Wi-Fi at LCY, Bloomberg has the opportunity to connect with passengers directly on their mobile devices.