Shaken & Stirred - Influential Brand Profiling and Positioning

Calling all entries for the CMA’s International Content Marketing Awards 2014

London, May 19th: The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced that entries are now open for its fifth annual #CMAawards .

Taking place on 26th November 2014 at The Roundhouse, London, The International Content Marketing Awards 2014 is the biggest night in the content marketing calendar. They celebrate excellence in content marketing with agencies from across the globe, providing the industry with a stunning showcase of talent, creativity and innovation, and giving brand marketers the world over insight into content that continuously surpasses client expectation.

Last year’s awards attracted over 450 entries from 15 different territories making it one of the world’s biggest awards and demonstrating the global scale of the content marketing industry. Winners included Northstar, who took home the Grand Prix for their work on Audi Magazine; Cedar, for the British Airways High Life publication and Sunday for their use of video content for Lloyd’s of London.

Clare Hill, Managing Director at the Content Marketing Association, said: “The past year has seen remarkable growth of the content marketing discipline, with £4 billion now spent annually on owned media in the UK. Our awards offer an opportunity to recognise all the great work and achievements from across the whole industry in 2014. From beautifully crafted consumer print products to innovative B2B multi-platform campaigns, it’s all here! We look forward to receiving a record-breaking number of entries from around the world, so don’t forget the September 5th deadline!”

The full list of categories for the 2014 International Content Marketing Awards is as follows:

Content Marketing Awards

1. Automotive

2. Finance

3. Travel & Leisure

4. Membership (Not-For-Profit/ Charities/Associations)

5. Consumer Membership

6. Retail Consumer

7. Non-Retail Consumer

8. Public Sector/Government

9. Internal

10. Specialist

11. B2B: Industry and Manufacturing

12. B2B: Professional and Financial Services

13. B2B: Technology and Telecoms

14. Brochure/Catalogue


Individual Awards


15. Designer of the Year

16. Editor of the Year


Creativity Awards


17. Best use of Photography

18. Best use of Illustration

19. Best use of Video


Overall Awards

20. Launch of the Year

21. Grand Prix

To enter the CMA International Content Marketing Awards 2014 go to The deadline for entries is Friday 5th September 2014.

For more information please contact:

James Matheson or Eleanor Crossman at Braben

E: / T: 020 7025 8021

About the International Content Marketing Awards

There are 21 categories available to enter, with the winners of categories 1-14 put forward for consideration for the Grand Prix. Content entered into categories 1-14 can only be entered once.

In all cases, judges will look at the way the content supports or enhances the brand proposition, how much it appeals to customers, whether it’s appropriate to the customer profile and, most importantly, if it works as a marketing tool to drive sales and customer retention.

About CMA

The Content Marketing Association (CMA), previously the Association of Publishing Agencies (APA) is a not for profit organisation representing the content marketing industry. The overarching aim of CMA is to promote the use of editorialised content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to editorially engage customers from digital – such as smart phone apps, tablet-enabled microsites and branded TV – to the more traditional customer magazines.

Formed in 1993 the CMA’s members now comprise of 90 per cent of the UK market, producing publications and digital content for over 1,000 leading brands and organisations in the UK and internationally. Content marketing is the second fastest growing media channel and CMA exists to champion and encourage this growth on behalf of its members. It is widely recognised for being one of the most innovative and supportive industry associations and has launched a number of initiatives all designed to further push the editorialisation of content marketing as an effective marketing solution.