Shaken & Stirred - Influential Brand Profiling and Positioning

“Babyville at Clareville understood our brands as well as the messages we want to convey”

Kit for Kids appoints Babyville at Clareville

Cot mattress specialist, Kit for Kids has appointed Babyville at Clareville to handle its PR & marketing communications in the UK. Kit for Kids Baby are market leaders in cot mattress design having pioneered the concept “The Science of Safer Sleeping”. Kit for Kids Baby recognize that cot mattress design is not an art form but a science.

Kit for Kids Baby have recently launched the new Ellergenictm range of cot mattresses, this range aims to give parents peace of mind that their child’s mattress is as hygienic and safe as possible. It is the first cot mattress to receive the Allergy UK seal of approval and actively supports the Lullaby Trust and their invaluable work by donating £2 from every Ellergenic cot mattress sold. Babyville at @Clareville will communicate this message to new and expectant parents via a multi channel media relations campaign. The Kit for Kids By Carla nursery accessories range offers essential nursery items in beautiful patterns and luxury designs for new parents and parents to be; these include pregnancy pillows, blankets, sleeping bags and changing mats

Jan Van der Velde, Managing Director, of Kit for Kids said:

“We have a very strong and important message to communicate with the launch of the Ellergenic range of cot mattresses and a more creative campaign for the By Carla brand. Babyville at Clareville understood our brands as well as the messages we want to convey and have demonstrated in-depth knowledge of the industry.’’

Clareville has been working with leading nursery product providers for over 15 years and is looking forward to bringing their parenting media expertise to such an innovative and important brands. The account will be managed by Babyville Director Nikki Fox.

We have media activity planned which really focuses on the ethical and innovative proposition that Kit for Kids offers,  as well as strong creative plans the beautiful By Carla range which we are sure will be a big media hit.” Nikki Fox, Director Babyville at Clareville

With innovative product designs and unparalleled safety research, Kit for Kids Baby aims to provide the safest possible start to new life with their advanced cot mattress range, they are the cot mattress experts. Kit for Kids By Carla offers stunning contemporary designs of nursery essentials including blankets, sleeping bags, changing mats and cot bumpers.

Babyville is a new specialist division of Clareville Communications  @Clareville launched in 2014. Based in Fulham, Clareville is celebrating its 25th birthday this year, specialises in consumer and B2B public relations, digital and social media.