Shaken & Stirred - Influential Brand Profiling and Positioning

What would you do if a psycho clown killed someone right in front of you?

What a way to get yourself killed.

This is beyond a prank. Someone might feel that this is a threat and pull out a gun in defense. Especially if they see some demented  psycho chasing them with a sludge hammer. They are not going to hesitate to shoot if they are armed.

The prank is the work of Italian comedy group DMPranksProductions and the clip has been watched close to 10.8 million times since it was posted to YouTube on 11 May.

They say … This is by far the most difficult prank we have ever done.

– We used more than 30 liters of fake blood.
– We did an average of 1 scene every two days.
– We spent more than 20 hours just waiting for victims.
– The hammer weight is: 16 Kg.
– The guy at gas station pulled a knife but nobody noticed it until we revealed the prank. (you can see the knife the last 10 seconds of the video during the end card)
– The guy at the metro tunnel ran so fast that nobody of us were able to catch it to reveal the prank, legend says he’s still running.
– At 0:55 the clown slipped and fell on the floor (you can ear the audio of that) unfortunately the camera was pointing the victim at that point.