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Women for Women : 12 women will go to Cannes – find out why?

by on May 21, 2014 in Advertising, Events, Events & Awards, Lead Article, Special Issue, Women for Women

The Cannes Lions International Festival of Creativity @Cannes_Lions is launching a new initiative that invites 12 women to Cannes Lions for a special program and filmmaking project.

See It Be It is a program that aims to further women’s careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational program which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays. Via adrants.

Post-Cannes, participants are provided with a toolkit that allows them to pass on their learnings to other women in their networks. The Festival will also work with the group to produce a short documentary about how a more gender-balanced creative industry ensures better work. The film will be produced by Weber Shandwick and will be released in the summer.

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