McDonald’s #imlovinit is turning to crowdsourcing by inviting customers to create five brand new burgers, which it will put on sale at its U.K. Customers are being invited to go to an online “burger builder,” which can be used to formulate a customized burger by selecting a maximum of six ingredients from a choice of 80 (and 20 different buns) creating more than a million possible combinations.
Editor .. I can grasp the 80 ingredients bit but the 20 buns thing leaves me wondering – where on earth do you find so many different ones?
Try it. A bespoke ‘Burger Builder’ website provides tools to allow you to design their own version with an option to share the burger online to gain public votes.
Alistair Macrow, senior vice-president and chief marketing officer at McDonald’s UK, said: “Customisation and digital engagement are becoming an integral part of how consumers interact with companies and we want to continue to innovate as a brand.”
— Will Corry (@slievemore) May 22, 2014
— McDonald’s Canada (@McD_Canada) February 3, 2014