Shaken & Stirred - Influential Brand Profiling and Positioning

GMO labeling / Clever marketing by Ben & Jerry’s in the US

Did you hear the news? Ben & Jerry’s is renaming one of their flavors to support the Food Fight Fund VT.

Ben & Jerry’s write …Our co-founder, Jerry, and Vermont Governor Peter Shumlin have some big news: We’re starting a #VTFoodFight.

We’ve temporarily renamed Chocolate Fudge Brownie to “Food Fight! Fudge Brownie.” $1 from every scoop of “Food Fight! Fudge Brownie” scooped at our Vermont shops during July will go to Food Fight Fund VT to help defend Vermont’s GMO labeling law.

Support your right to know what’s in your food. Join us:

#gmo #gmolabeling #GMOrighttoknow