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In 2014, Google will take 31.5% of the $140.2 billion global advertising market, down from 31.9% in 2013 – from eMarketer

by on June 25, 2014 in Apps, Apps & Software, FaceBook, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile, Mobile Marketing, Nuggets, Pinterest, Research, Retail News, Social Media, Tech, Twitter

Google’s worldwide share of digital advertising revenues is slipping, but the company remains by far the most dominant company in the global market, according to eMarketer. In 2014, Google will take 31.5% of the $140.2 billion global advertising market, down from 31.9% in 2013, eMarketer estimates. By comparison, Facebook’s share is expected to rise to 7.8% this year from 5.8% in 2013, while @eMarketer projects that Yahoo’s will drop from 2.86% share in 2013 to 2.52% this year.

The story is the same in terms of mobile advertising. Though Google’s share of the worldwide mobile ad market will drop this year, it will only fall 0.2% from 50.4% to 50.2%, according to eMarketer. However, Facebook is gaining ground much more rapidly in mobile — and maintains a much larger share — expected to grow from 17.8% in 2013 to 22.3% in 2014. The global mobile ad market will reach $32.71 billion in 2014, eMarketer estimates.

– Reports have speculated that Google will launch “Android TV” at this year’s conference, potentially adding new digital video revenue streams. US digital video ad spending will increase to $5.96 billion this year, up 41.9% from 2013, eMarketer estimates. In the UK, digital video ad spending will total £673 million this year; in Canada, digital video advertising will reach C$255.1 million in 2014.

– Globally, Youtube will net $3.24 billion in ad revenues in 2014, eMarketer estimates, which would represent 65.3% growth year over year and 7.3% of Google’s global net ad revenues. Nearly half — $1.54 billion — will come from the US, up 43% from 2013, according to eMarketer.

– Android phones continue to gain share of the US and UK smartphone markets, according to eMarketer. Android users will account for 50% of US smartphone users in 2014, compared to 40.5% for iOS users. In the UK, the gap is even wider, with Android users totaling 53% of all smartphone users, eMarketer estimates, while only 30.5% of UK smartphone users are on iOS phones.



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