TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Affiliate Window / 23,000 sales each day originated from a mobile device (smartphone and tablet)

Our May 2014 mobile stats are now available. Click here to view.

The data is drawn from over 2.5m network transactions across 1,600 retailers spanning the travel, retail and telecoms sectors in the UK, US, CA and IE markets.

Headlines for May:

  • 23,000 sales each day originated from a mobile device (smartphone and tablet)
  • 8,250 of these were through a smartphone
  • 387 clicks originated from a mobile device every minute
  • 343 sales were generated through a smartphone each hour
  • £1 in every £4 of revenue generated for our advertisers in May was through a mobile device

Key stats include:

  • 34.32% of traffic originated from a mobile device – up from 32.49% in April
  • 17.36% of traffic came from a smartphone – up from 15.85% in April
  • 30.59% of sales originated from a mobile device – up from 29.71% in April
  • 10.99% of sales came from a smartphone – up from 10.41% in April
  • Mobile traffic converted at 4.10% – up from 3.83% in April
  • Mobile Average Order Value (AOV) was £70.45 – up from £69.03 in April

Our May 2014 mobile stats are now available.  Click here to view.