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Movers and Groovers : Fetch hires Creative Director in London

Leading mobile experts add creative firepower to bolster offering

London. 30 June 2014. Fetch has appointed Paul-Eric Lefebvre to the newly created role of Creative Director for its London office.Reporting into the agency’s Chief Operating Officer (COO), Greg Grimmer, Lefebvre will be charged with driving and delivering outstanding work across all Fetch’s clients which include, eBay, Sony Music and William Hill.

His brief will be to drive creative direction across all of the agencies output, which already takes in mobile, cross-screen, multi-platform and digital out of home campaigns.

Grimmer, COO of Fetch, commented on the significance of the hire: “Creative Expertise along with Strategy, Media and Analytics has always been one of the key pillars of Fetch’s offering.  The appointment of a Creative Director represents a step change in our investment in creative.  We’ve been delivering more creative projects across our client base and need an award-winning creative leader.”

He joins from ReflexGroup (London) where, as Creative Director he was responsible for cross-platform design and advertising projects for clients including Moet & Chandon, Laurent-Perrier, and Unilever.

Lefebvre’s background also includes creative roles at agencies such as Katana and Euro-RSCG focusing on strategic digital and print design for brands including Peugeot, Arsenal FC, Tatler and Diageo.  He has also worked client side with luxury brands such as L’Oreal and Louis Vuitton.

Grimmer added: “Paul-Eric has fantastic experience delivering innovative global projects for world class brands and has a brief to grow our influence and build our creative team here in London.

Our San Francisco office under the creative leadership of Frank Lipari has caused waves in the USA with their creative output and we are confident that Paul-Eric will start to do the same in Europe.”

Paul-Eric Lefebvre said: “I’m looking forward to joining such a successful team of people. Fetch was an immediate crush for me, being so innovative, vibrant and ambitious. I’m delighted to be working on creative strategies and concepts for such an important player in the mobile marketing industry.”