Shaken & Stirred - Influential Brand Profiling and Positioning

VW stuns entire cinema with ‘Don’t Text And Drive’ stunt

While it’s unclear how the organizers of this VW don’t text and drive campaign managed to send a text to everyone in a cinema at exactly the same time, the message is an effective one and they way they did it is brilliant.

Watch what happens as these movie goers view the screen and then receive a text. Ogilvy Beijing created.