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“Programmatic ad buying allows advertisers to take advantage of expanding regions that will grow their businesses” / Mike Peralta, AudienceScience CEO

by on July 21, 2014 in Advertising, Apps, FaceBook, Google, iPhone, Latest News, Lead Article, LinkedIn, Metrics, Mobile Marketing, Online Advertising, Online Video, Pinterest, Social Media, Twitter

AudienceScience opens Brazil office, expanding global footprint

Enterprise Advertising Management System Is First Of Its Kind In Rapidly Growing Brazilian Market

With all eyes on Brazil following the completion of the World Cup, AudienceScience today announced that it has expanded to Sao Paulo, making it the first enterprise advertising management system to enter the Brazilian market.

The office also gives AudienceScience greater reach across the globe, providing advertisers access to audiences and ad impressions in the world’s largest digital populations. Brands like Pernod Ricard are already leveraging AudienceScience’s technology to access this rapidly growing market.

“Online advertising is not a U.S. or European-based discipline,” said Mike Peralta, AudienceScience CEO. “It’s a global marketplace, and programmatic ad buying allows advertisers to take advantage of expanding regions that will grow their businesses. We’re excited to set up shop in Brazil, which saw a booming ad market during the World Cup, and will continue to grow with the Olympics.”

The World Cup and the upcoming 2016 Summer Olympics have given Brazil’s digital infrastructure a major boost, allowing for digital ad growth. Internet advertising accounted for $3.4 billion of Brazil’s advertising market in 2013, up 11.8 percent from the previous year, according to eMarketer.

Global advertising revenues are expected to exceed half a trillion dollars in 2014, due in large part to growth in digital media and special events, including the Olympics and World Cup, according to a recent study published by Magna Global. Serving as the World Cup host has increased Brazil’s advertising industry, giving advertisers a unique opportunity to reach a growing Internet audience

 

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