Shaken & Stirred - Influential Brand Profiling and Positioning

Clones, periods and Shakira shaking her hips / Contagious Blog

World Cup ads predictably dominate this month’s Unruly Global Ads Chart. With the biggest sporting event on the planet in full swing, it’s no surprise to see almost half of the top 20 ads of the month are football-related, writes Unruly’s Head of Content, David Waterhouse.

Just like last month, Colombian pop princess Shakira’s collaboration with yoghurt brand Activia La La La leads the way. Dubbed the ‘unofficial World Cup theme song’, it attracted a mammoth 2.72 million shares during June, making it not only the most shared football ad of the year, but also the sixth most shared ad of all time.

Brands unaffiliated with this year’s World Cup have certainly dominated this year’s World Cup. Despite creating half as many videos as FIFA-affiliated advertisers, commercials from non-sponsors have so far generated almost three-quarters of the shares.

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