Myriam Benamar joins as Optimisation Director to lead new look optimisation and ad operations team
Infectious Media, the real-time advertising specialist, has appointed Myriam Benamar as Optimisation Director. Myriam reports to the Client Services Director and leads a new look optimisation and ad operations team tasked with driving campaign performance for the company’s clients. Myriam joins from Mediacom where she held the position of Head of Operations and Brand Technology. In her earlier career she spent three years at ValueClick as Head of Operations, and was co-founder of an Ad Tech business.
The optimisation team is responsible for constantly improving campaign performance by shifting spend towards better performing ad formats, ad placements, websites, times of day and days of the week.
“Ad tech is in my blood, and I wanted to work in a fast moving company at the top of its game so Infectious Media was ideal,” says Myriam. “I have already been able to develop and implement best practice based upon my past experience and that speed of change is very exciting for me. I have a great team to work with and look forward to continuing the company’s tradition of delivering great performing, award winning campaigns.”
Myriam brings with her three experienced ad tech professionals from the traditional agency world, who join the company as Ad Operations Manager and Optimisation Analysts.
“Myriam’s appointment is part of the overall strengthening and development of our client services team,” adds Attila Jakab, Client Services Director at Infectious Media. “As the business continues to grow, optimisation and ad operations play a vital role in maintaining our focus on performance and Myriam is the right person to lead this.”