Shaken & Stirred - Influential Brand Profiling and Positioning

Video : Do you Woo Woo?

In a scene many marketers are likely to find familiar, a company recently went into a craze trying to establish itself on a new social platform, only to see that platform fall out of favour when its target audience’s parents signed up.

The social platform, Woo Woo, and the company weren’t real though, but rather dreamed up by Adobe, and its ad agency Goodby Silverstein and Partners, for Adobe’s first network television commercial in over 10 years.

The spot, which will premiered recently is meant to highlight the confusion marketing organizations experience as they attempt to figure out where their customers are spending time online.

Adobe, of course, has a full suite of products meant to help marketers make sense of the noise, including Adobe Analytics, Adobe Target and Adobe Social.

The last Adobe ad to run on network TV aired over a decade ago, pitching Adobe Acrobat.