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Health drinks / Actimel is now available in funky bottles designed especially for kids

Danone launches NEW Actimel for Kids
New recipe and characters AC, TI and MEL designed to appeal to children and parents

Actimel, @ActimelUK the yogurt drink, is now available in funky bottles designed especially for kids. New Actimel for Kids is available in Strawberry, Raspberry and Vanilla flavours; a tasty accompaniment to breakfast, lunch box or as part of an after-school snack.

Actimel for Kids combines a delicious new recipe full of great nutrients such as calcium, vitamins and L. casei live cultures with a fun bottle  representing three new Actimel Heroes; AC, TI and MEL.

Blandine Stefani, Danone Ltd Marketing Director said: “Actimel for Kids will be supported by a multi-million pound launch campaign including TV for parents and kids, sponsorship and PR, as well as strong in store activation.

“Kids make up 50% of Actimel’s consumption within families Kantar Worldpanel Usage Data, Total Consumption, 24m/e August 2012, and we believe this exciting new range will appeal to kids and recruit new families to active health drinks. Parents want their kids to have a balanced diet which is not always easy, but Actimel for Kids is a small, convenient, tasty yogurt drink that kids can have  every day as part of their breakfast, lunchbox or as part of an after-school snack.

“What’s more, kids will love collecting the different characters, discovering their exciting world and joining them on their great adventures. By launching a specific Actimel Kids proposition, we can offer parents a product the kids will love and develop the brand’s strength amongst this key target audience.”

Served ready to drink in a 100g bottle, Actimel for Kids is available in packs of six, perfect for the fridge, RSP £2.29 and available in supermarkets from August.

About Actimel

Actimel is the leader of the Active health drinks segment with 45% market share. Each 100g bottle of Actimel fits in the palm of your hand and is packed full of yogurt, delicious fruit puree Excludes vanilla, calcium and vitamins B6 and D, which help support  the normal function of the immune system. Actimel also contains billions of L.casei live cultures.

Actimel is a delicious way to start your day and it comes in more than 12 delicious flavours including strawberry, blueberry and coconut, as well as three fat free choices.